Meta $META (Meta Platforms Inc) announced a $12/month subscription service similar to Twitter Blue for Instagram and Facebook. How will this impact the company?
If only 1% of the 3.74 billion Monthly Active Users of opt for Meta Verified at $12/month - it could generate $5.3 billion in annual revenue (+4.5%) with expected high-profit margins. This is a possibility that could happen over the next 5 years.
Meta Verified will be appropriate for people who are famous but not famous enough to be verified the current way. This includes influencers, professionals, and small businesses. Meta Verified is also good news for Apple $AAPL (Apple) since many users might subscribe on IOS, giving Apple a percentage of the revenues.